It’s all too easy to separate business and society, to pretend business websites should not have political positions. But sometimes, it’s not the moral thing to do, it’s not the human thing to do. We watched in horror the life of a man being snuffed out with no reason at all, we all stood in respect for 8 minutes and 46 seconds reflecting on a man’s life thrown away like garbage. This can’t happen again, here, or nowhere else in the world. Technology can help, even if very modestly, we will do our best to keep the memory of this man alive in our hearts. It is our moral duty.